Keller Williams president and CEO Mark Willis sat with Real Estate News to talk about his return to the Texas franchiser and how commission lawsuits could spark a new wave of brokerage and agent consolidation. [#item_url] [#feedzy_item_url]
Category: Inman News
Apartment List rolls out Lea Pro, a bot for lead conversions and tours
The artificial intelligence-fueled tool allows leasing agents and landlords to generate new leads more efficiently, providing speed without the need for additional personnel, among other benefits. [#item_url] [#feedzy_item_url]
AI, machine learning power lead-gen tool from Realeflow
Seller predictive analytics company Realeflow has announced its latest product, Leadflow AI Agent, a lead-generation solution to help residential agents be the first to know when someone wants to list a home. [#item_url] [#feedzy_item_url]
Douglas Elliman settles commission suits for up to $17.75M
The proposed deal would resolve antitrust claims brought by homesellers but not homebuyers. [#item_url] [#feedzy_item_url]
Is NAR a net-positive? It depends if you ask an agent or a broker: Intel
These increasingly uncertain attitudes among agents in March were a departure from brokers, who were more likely to tell Intel that they still view the National Association of Realtors positively. [#item_url] [#feedzy_item_url]
As settlements move forward, get back in the saddle: The Download
With preliminary approval of NAR’s deal and a new settlement proposal from HomeServices of America, can we finally all get back to business? [#item_url] [#feedzy_item_url]
Ryan Reynolds creates Zillow ad inspired by hit show ‘Bluey’
Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” where the main character and her family struggle with the opportunity to move to a new city. [#item_url] [#feedzy_item_url]
In the wake of Matterport’s sale, digital twin options are plentiful
Matterport’s sale to CoStar will ignite interest in the value of digital twins and tour marketing, and the options for creating them are many. [#item_url] [#feedzy_item_url]
A never-fail, step-by-step blueprint to consistently find listing leads
Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming. [#item_url] [#feedzy_item_url]
Anywhere’s revenue holds steady in Q1 amid ‘tough’ housing market
Generated revenue remained flat at $1.1 billion from the same period a year ago while the franchisor improved net losses by 27 percent year over year to a loss of $101 million, according to a Thursday earnings call. [#item_url] [#feedzy_item_url]